Return on Investment for
Your SmokeSignals Cessation Program
to get a rough idea how your investment in SmokeSignals pays off?
1. First, assume an annual cost per smoking employee. To help, the CDC estimates a smoker costs $3,391 per year more than a non-smoker. (If your company pays for family health care costs, add an appropriate % for additional healthcare costs. There is evidence that second-hand smoke DOES increase family healthcare costs.)
2. Next, set a goal for your quit rate of enrollees in the campaign – we use 30% to be conservative, though some companies ring up 45% success rates.
3. To determine your cost for the program per successful quitter, divide your unit purchase price of SmokeSignals (see chart for discounted rates) by that goal. Subtract the portion that the employee co-pays. For example, if you have 100 smokers and have no co-pay, your estimated cost per successful quitter is $397 ($119 per unit divided by 30% success.)
4. Next, divide your number in #1 above by your number for #3 and multiply by 100 to get percentage ROI per year.
Over 1,000% ROI Every Year!!!!!