How Lockheed-Martin enrolled 17 times more smokers!

Last year, just over 20 smokers signed up for a cessation campaign at 3 Lockheed-Martin plants. This year close to 350 signed up at those plants to use SmokeSignals. Why the difference? First, HOW THEY ENROLLED was totally unconventional. • No meetings or classes. • No time away from their workstations to enroll. • Flyers and promotion at places you wouldn’t expect! Second, the PROGRAM was different. • No nicotine replacement or drugs. • No naming of a “Quit Date.” • Little staff time. Our online coaching and daily emails meant no classes and low labor intensity for their medical and HR teams. • Allowing two months to help smoking employees get to zero. WHAT LOCKHEED DID worked brilliantly: • Generous initial investment to assure support was sufficient. • Low co-pays. No financial barriers. • Inclusion of smoking spouses. Why SmokeSignals WORKED BETTER included: • It’s novel. Smokers had not tried and failed using it, as they had with most other methods. • Withdrawal and cravings were low. Cigarette allotments were adjusted to keep smokers calmly progressing, while they weaned off nicotine. • Staff support. Everyday our health educators joined Lockheed-Martin’s wellness teams in conducting this campaign logically and efficiently, defying traditional customs.

The campaign will likely report 30-45% six-month quit rates. That means the company will likely reap 1,000% R.O.I. annually. We know many more secrets to make SmokeSignals work in any company’s culture. Put us to the test again and see what SmokeSignals can do for your smoking employees.