Calculating Return on Investment for Your SmokeSignals Cessation Program Want to get a rough idea how your investment in SmokeSignals pays off? 1. First, assume an annual cost per smoking employee. To help, the CDC estimates a smoker costs \$3,391 per year more than a non-smoker. (If your company pays for family health care costs, add an appropriate % for additional healthcare costs. There is evidence that second-hand smoke DOES increase family healthcare costs.) 2. Next, set a goal for your quit rate of enrollees in the campaign – we use 30% to be conservative, though some companies ring up 45% success rates. 3. To determine your cost for the program per successful quitter, divide your unit purchase price of SmokeSignals (see chart for discounted rates) by that goal. Subtract the portion that the employee co-pays. For example, if you have 100 smokers and have no co-pay, your estimated cost per successful quitter is \$397 (\$119 per unit divided by 30% success.) 4. Next, divide your number in #1 above by your number for #3 and multiply by 100 to get percentage ROI per year. EXAMPLE: 1. Assume the smoker does not have beneficiaries. We’ll use the CDC estimate. \$3,391 2. After the smoking cessation campaign ends, the company sees a 30% success rate overall. 3. The company ordered 100 devices. Cost per unit is \$119. We suggest an employee co-pay at least \$20 bringing the company net cost to \$99. When divided by 30% success rate, the unit cost per successful quitter is \$330.00. \$99 divided by .30 = \$330.00 4. The average savings per year – \$3,391 – is your annual return on that investment of \$330.00. Multiplied by 100 to convert to percentage, you get: Over 1,000% ROI Every Year!!!!!